Enterprise AI Has a Measurement Problem
Enterprise AI spending is at record levels, with KPMG reporting $124 million average projected spend per organization. But 79% of executives perceive AI productivity gains while only 29% can measure ROI with confidence. The problem isn’t model accuracy. It’s what happens after the model runs. This article examines six months of data from Forrester, KPMG, Gartner, Databricks, and Deloitte to make the case for a different metric: Decision Velocity, the elapsed time between when AI produces insight and when the organization acts on it. With investor timelines compressing, regulatory deadlines landing, and agentic deployments scaling to 40% of enterprise applications by year-end, organizations still reporting model metrics to their boards are running out of runway.

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